It’s the new Wild West: unlike TV commercials for the last several decades, digital content has very few fixed qualities like the :30 second TV spot, safe title or broadcast-legal colour limits. That’s freeing in many ways. As animators, filmmakers, designers and techno-geeks, we’re ideally suited to play in the new pool. From rich content to interface logic, multi-platform delivery to smart storytelling, we bring an unusual and productive skill set to interactive media.