This was a great challenge: depict tons of activities & locations without highlighting specifics of age, gender or race. We went with photoanimated backgrounds of many Chicago Parks (look for the fountain, the greenhouses, the buildings: Chicago has over 70 locations, and a crazy amount of land) and filled the foreground with loose illustrations of people doing the activities the client wanted to showcase. We also worked with two agencies on this job, because the client had relationships with art directors in both... and it worked out JUST FINE.
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