Jerald started his career in Film and Television as an AD. Many years ago in an effort to get off the hamster wheel and try something different, he moved over to commercial work. Here Jerald found he could collaborate with other creative people, have fun and still get paid. He continues to AD, produce, and direct. Three of the most important qualities Jerald possesses are that he likes to work hard, laugh even harder and that he smells good... really good... all the time.