Springtime 1 - Bruce Alcock - People

Bruce Alcock

Tina Ouellette

Ashley Hargreaves

Amanda Bell

Bruce Alcock

Creative Director Owner

BRUCE was born and raised in Newfoundland and has worked internationally as a director for the past 22 years. He's made several award-winning short films and countless projects for television, film and the web. As Creative Director of Global Mechanic, Bruce manages teams to produce work of the highest quality, whatever the medium, while maintaining the energy and unpredictability that comes with creating truly original and beautiful things.

Directed by bruce

Happy Family (15 sec)

Gallery Show Postcard

Wrong Number Publicity

Vive la Rose DVD

Quinte Hotel Publicity

Anim Express Identity

Storyville

Yoga Pretzels

Come 2 Life

End Tag and Titles Montage

Making of Vive la Rose

Vive la Rose Trailer

Backtrax

Zeppelin

Darfur Drawings PSA 1

Season 1 and 2 Montage

Growth and Diversification

Director Bruce
Title Springtime 1
Client Zellers
Keywords spring, rain, kids, bike, crayon, jellybeans

Continuing Zellers' "white world" campaign (where everything plays in a clean white cyc) into kids' Spring products, this was a really fun spot to make. I got the rare opportunity to write scripts as part of our pitch for the job, then to develop the selected script into boards. So nice to be involved in the creative - and production problem solving - from the very beginning. Working with the agency creatives was also inspiring: good ideas, and a true spirit of collaboration that infused the job with a productive, improvisational air. We had a stop motion shoot (run by Steve Hillman) on set, shooting napkins and jelly beans while I shot the kids. It worked so well to conceive of, shoot, edit, animate and composite in one shop.