How can you not like the line "Hello, lunch meat"? As in lots of their other beautiful Target stores ads, the agency's direction on this was very clear and fun. Shoot fashion/spy live action of a bunch of kids, put them in graphic environments, and make the whole thing gorgeous and absolutely in sync with the music vibe. And end it with Miss Kitty. Yes, please.
Bruce was born in Newfoundland, Canada. He studied tuba
performance and comparative literature at the University of
Toronto, then moved to Barcelona, where he apprenticed with
animator Dirk Van de Vondel. For the past 15 years he has
worked internationally as a commercial director. He continues
to develop an all-media approach to production: live action,
CGI, drawings, photo-animation, film scratching, clay:
experimental animation in a commercial context. Bruce's
latest short film 'At the Quinte
Hotel' has enjoyed a successful run on the festival
circuit, playing at over fifty festivals worldwide including
Sundance. He also designed the font Soupbone, distributed by
FontShop
International.
Bruce was born in Newfoundland, Canada. He studied tuba
performance and comparative literature at the University of
Toronto, then moved to Barcelona, where he apprenticed with
animator Dirk Van de Vondel. For the past 15 years he has
worked internationally as a commercial director. He continues
to develop an all-media approach to production: live action,
CGI, drawings, photo-animation, film scratching, clay:
experimental animation in a commercial context. Bruce's
latest short film 
