MUCHMUSIC

This is really where Bruce Alcock cut his teeth in TV. On-air promotions were wide open when Much started up in the early '90s. It amounted to on-the-job education, and we tried any and every technique. MuchMusic took things farther than MTV (or just more all over the place, depending on your point of view - either way, they pushed it). It's a great approach to identity: as long as the "M" is in, take the pictures ANYWHERE.

Creating Custom Reel