BELL

Little known fact: if you stacked up all the pixels we used to make all the television, cinema, newspaper, magazine and web ads for the Bell pixel campaign they would stretch from the earth to the moon and back THIRTY TWO TIMES! This campaign rolled out across Canada with fully wrapped streetcars, subway station domination, billboard, internet, print and television saturation. Two agencies (Rethink and Cossette) came together to roll out this massive campaign and our studio of pixelsmiths worked overtime to bring it all to life. We all had pixel dreams while working in this retro 8bit style. Theres nothing quite like the satisfaction of getting just the right gleam on a pixel art robot.

Creating Custom Reel